Simit Sarayı was launched as an innovation in 2002. Until then, simit used to be eaten standing up, consumed in an unhealthy manner, and then, with a new business model, it was transformed into a product eaten by sitting down. In a very short period of time, Simit Sarayı showed significant business growth.
With the opening of their first store in Mecidikeöy, Simit Sarayı had launched the first chain store pastry-café in Turkey and has been an establishment working with all its might for simit, one of Anatolias traditional food, to gain the value it deserves and has also been the carrier of the banner of flavors to introduce some of our traditional tastes to the world.
Expending rapidly in Turkey and overseas, Simit Sarayı has succeeded becoming one of the most popular modern cafes serving their unique and delicious products which are prepared under hygienic conditions in the one and only simit factory in the world.
With a mission of becoming one of the most expended food chain in the world, Simit Sarayı is serving to over 30.000 people a day a rich variety of products prepared at their integrated production plant, supported by a powerful cooling fleet and over 3000 employees.
With its innovative products and business approaches and with the growing pace demonstrated in the country and overseas, Simit Sarayı is on its way achieving the goal of serving simit to the entire world.