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WHO WE ARE

When we opened our first store, we had a dream to serve fresh simits both in Turkey and across the world, the dream of announcing and ingratiating our brand and taste across the world. Today we continue to grow with our dream come true. Every single day, we bake with love our fresh and delicious foods for our customers from all around the world.

SİMİT SARAYI MANIFESTO

HISTORY OF

SİMİT SARAYI
  • 2002

    We set out on our journey and started to bake with love at our first store.

  • 2004

    We grew to 18 stores across İstanbul.

  • 2005

    We founded the first simit factory in the world, which is also certified by TÜBİTAK

  • 2007

    We transitioned to franchising system to spread simit’s delicious aroma everywhere.

  • 2010

    We expanded outside the country and opened a branch in the Netherlands.

  • 2012

    We both founded a cake factory, and opened a branch in Saudi Arabia.

  • 2013

    We took our delicacies to the sky and started to offer Airline Catering Services.

  • 2014

    We went across continents and opened our first store in New York and our second one in Dam Square.

  • 2015

    We thought no afternoon tea would be complete without a simit, and started to bake simits on Oxford Street.

  • 2017

    Strategic partnership between Simit Sarayı and Fawaz Alhokair Group.

  • 2017

    We continue to be the Growing Global Brand of Turkey with 11.000 employees across 22 countries.

THE FIRST AND ONLY SIMIT FACTORY IN THE WORLD

We founded the first and only simit factory in the world in Samandıra Sancaktepe in 2005, developed in compliance with food legislation and bearing TÜBİTAK (Scientific and Technological Research Council of Turkey) certification. The factory that sprawls over an area of 10,000 m² holds ISO-9001 Quality Management System, ISO-22000 Food Safety Management System, OHSAS-18001 Occupational Health and Safety Management as well as Halal Certificates. Our factories built in the Organized Industrial Zones of Tuzla and Antalya in 2010 carry on their production activities. The factory which was restructured in 2015 is equipped with “Flexible Simit Production Line”. We made our first overseas factory investment in 2016 in London with the aim of supporting our growth in Europe.

We say “Bon Appetit” to 1 million guests every day as we continue on our path to become the growing global brand of Turkey.